{"id":18831,"date":"2021-12-03T15:59:15","date_gmt":"2021-12-03T18:59:15","guid":{"rendered":"https:\/\/www.infnet.edu.br\/esti\/?page_id=18831"},"modified":"2023-09-27T14:51:54","modified_gmt":"2023-09-27T17:51:54","slug":"advergames","status":"publish","type":"faculdade","link":"https:\/\/faculdade.infnet.site\/faculdade\/design-de-games\/advergames\/","title":{"rendered":"Design de Games :: Advergames"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"18831\" class=\"elementor elementor-18831\" data-elementor-post-type=\"faculdade\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-43d6adde elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"43d6adde\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-366517d1\" data-id=\"366517d1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6e992275 elementor-widget elementor-widget-heading\" data-id=\"6e992275\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Faculdade de <span style=\"font-weight:bold;color:#073367\">Design de Games<\/span><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f0bc03b elementor-widget elementor-widget-heading\" data-id=\"3f0bc03b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"><font color=\"#073367\"><b>Advergames<\/b><\/font><\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-40412b79 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"40412b79\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4797bf94\" data-id=\"4797bf94\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-350f8b5 elementor-widget elementor-widget-text-editor\" data-id=\"350f8b5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\n<table id=\"tablepress-jdg-advergames\" class=\"tablepress tablepress-id-jdg-advergames\">\n<tbody class=\"row-hover\">\n<tr class=\"row-1 odd\">\n\t<td class=\"column-1\"><\/td>\n<\/tr>\n<tr class=\"row-2 even\">\n\t<td class=\"column-1\"><strong>Entreg\u00e1vel do Bloco:<\/strong><\/td>\n<\/tr>\n<tr class=\"row-3 odd\">\n\t<td class=\"column-1\">Criar um advergame para promover um produto, marca ou servi\u00e7o.<\/td>\n<\/tr>\n<tr class=\"row-4 even\">\n\t<td class=\"column-1\"><\/td>\n<\/tr>\n<tr class=\"row-5 odd\">\n\t<td class=\"column-1\"><strong>Projeto de Bloco: Jogos tipo Advergames<\/strong><\/td>\n<\/tr>\n<tr class=\"row-6 even\">\n\t<td class=\"column-1\">1 &#8211; Produzir um Advergame<\/td>\n<\/tr>\n<tr class=\"row-7 odd\">\n\t<td class=\"column-1\">2 &#8211; Planejar e Documentar o Desenvolvimento de um Advergame<br\/><\/td>\n<\/tr>\n<tr class=\"row-8 even\">\n\t<td class=\"column-1\">3 &#8211; Desenvolver e testar um Advergame<\/td>\n<\/tr>\n<tr class=\"row-9 odd\">\n\t<td class=\"column-1\"><\/td>\n<\/tr>\n<tr class=\"row-10 even\">\n\t<td class=\"column-1\"><strong>Fundamentos do Game Design de Advergames<\/strong><\/td>\n<\/tr>\n<tr class=\"row-11 odd\">\n\t<td class=\"column-1\">1 &#8211; Compreender os fundamentos do game design de advergames<\/td>\n<\/tr>\n<tr class=\"row-12 even\">\n\t<td class=\"column-1\">2 &#8211; Compreender o game design de ARGs<\/td>\n<\/tr>\n<tr class=\"row-13 odd\">\n\t<td class=\"column-1\">3 &#8211; Elaborar o game design de um advergame<\/td>\n<\/tr>\n<tr class=\"row-14 even\">\n\t<td class=\"column-1\">4 &#8211; Construir um advergame simples utilizando Unity<\/td>\n<\/tr>\n<tr class=\"row-15 odd\">\n\t<td class=\"column-1\"><\/td>\n<\/tr>\n<tr class=\"row-16 even\">\n\t<td class=\"column-1\"><strong>Fundamentos de Marketing e Comunica\u00e7\u00e3o Publicit\u00e1ria<\/strong><\/td>\n<\/tr>\n<tr class=\"row-17 odd\">\n\t<td class=\"column-1\">1 &#8211; Compreender os fundamentos da comunica\u00e7\u00e3o publicit\u00e1ria<\/td>\n<\/tr>\n<tr class=\"row-18 even\">\n\t<td class=\"column-1\">2 &#8211; Interpretar estrat\u00e9gias e briefings publicit\u00e1rios para o design de um advergame<\/td>\n<\/tr>\n<tr class=\"row-19 odd\">\n\t<td class=\"column-1\">3 &#8211;  Compreender os fundamentos do marketing digital<\/td>\n<\/tr>\n<tr class=\"row-20 even\">\n\t<td class=\"column-1\">4 &#8211; Utilizar meios de comunica\u00e7\u00e3o digital<\/td>\n<\/tr>\n<tr class=\"row-21 odd\">\n\t<td class=\"column-1\"><\/td>\n<\/tr>\n<tr class=\"row-22 even\">\n\t<td class=\"column-1\"><strong>Design de advergames<\/strong><\/td>\n<\/tr>\n<tr class=\"row-23 odd\">\n\t<td class=\"column-1\">1 &#8211; Detalhar o design de um advergame<\/td>\n<\/tr>\n<tr class=\"row-24 even\">\n\t<td class=\"column-1\">2 &#8211; Refinar a mec\u00e2nica e o engajamento em um advergame de acordo com seus objetivos publicit\u00e1rios<\/td>\n<\/tr>\n<tr class=\"row-25 odd\">\n\t<td class=\"column-1\">3 &#8211; Implementar In Game Marketing<\/td>\n<\/tr>\n<tr class=\"row-26 even\">\n\t<td class=\"column-1\">4 &#8211; Finalizar um advergame utilizando Unity<\/td>\n<\/tr>\n<tr class=\"row-27 odd\">\n\t<td class=\"column-1\"><\/td>\n<\/tr>\n<tr class=\"row-28 even\">\n\t<td class=\"column-1\"><strong>Constru\u00e7\u00e3o de narrativas publicit\u00e1rias para jogos<\/strong><\/td>\n<\/tr>\n<tr class=\"row-29 odd\">\n\t<td class=\"column-1\">1 &#8211; Compreender os fundamentos da comunica\u00e7\u00e3o e express\u00e3o em publicidade<\/td>\n<\/tr>\n<tr class=\"row-30 even\">\n\t<td class=\"column-1\">2 &#8211; Elaborar narrativas publicit\u00e1rias lineares e n\u00e3o lineares para jogos<\/td>\n<\/tr>\n<tr class=\"row-31 odd\">\n\t<td class=\"column-1\">3 &#8211; Criar conte\u00fado publicit\u00e1rio para advergames e in game advertisements<\/td>\n<\/tr>\n<tr class=\"row-32 even\">\n\t<td class=\"column-1\">4 &#8211; Elaborar um plano de comunica\u00e7\u00e3o para divulga\u00e7\u00e3o de um advergame<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-jdg-advergames from cache -->\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ded3202 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"ded3202\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c3d1a0c\" data-id=\"c3d1a0c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-37800e9 elementor-widget elementor-widget-template\" data-id=\"37800e9\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"19054\" class=\"elementor elementor-19054\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-73253afd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"73253afd\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-64f422b7\" data-id=\"64f422b7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4831c6b6 elementor-widget elementor-widget-heading\" data-id=\"4831c6b6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span style=\"font-weight:bold;color:#FFF\">blocos<\/span> do curso<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-56f54a6f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"56f54a6f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-43816264\" data-id=\"43816264\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7e6a13ca elementor-widget elementor-widget-heading\" data-id=\"7e6a13ca\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/faculdade.infnet.site\/faculdade\/design-de-games\/adventure-games\/\">Adventure Games e Narrativas Interativas <\/a><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a84bf4e elementor-widget elementor-widget-heading\" data-id=\"1a84bf4e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/faculdade.infnet.site\/faculdade\/design-de-games\/jogos-casuais-mobile\/\">Jogos Casuais Para Mobile<\/a><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57236089 elementor-widget elementor-widget-heading\" data-id=\"57236089\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/faculdade.infnet.site\/faculdade\/design-de-games\/jogos-mmorpg\/\">Jogos MMORPG<\/a><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa1dc61 elementor-widget elementor-widget-heading\" data-id=\"aa1dc61\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/faculdade.infnet.site\/faculdade\/design-de-games\/desenvolvimento-de-jogos-com-unity-e-unreal\/\">Desenvolvimento de Jogos com Unity e Unreal<\/a><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-63142b8c\" data-id=\"63142b8c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6dc07804 elementor-widget elementor-widget-heading\" data-id=\"6dc07804\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/faculdade.infnet.site\/faculdade\/design-de-games\/gamificacao-serious-game\/\">Gamifica\u00e7\u00e3o e Serious Games<\/a><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-775df780 elementor-widget elementor-widget-heading\" data-id=\"775df780\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/faculdade.infnet.site\/faculdade\/design-de-games\/advergames\/\">Advergames<\/a><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-508b0cf3 elementor-widget elementor-widget-heading\" data-id=\"508b0cf3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/faculdade.infnet.site\/faculdade\/design-de-games\/design-jogos-3d-fps\/\">Design de Jogos 3D FPS<\/a><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a9a83f elementor-widget elementor-widget-heading\" data-id=\"8a9a83f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/faculdade.infnet.site\/faculdade\/design-de-games\/arte-e-design-para-jogos\/\">Arte e Design para Jogos<\/a><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-195f9a elementor-widget elementor-widget-spacer\" data-id=\"195f9a\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d228bc elementor-widget elementor-widget-heading\" data-id=\"2d228bc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/faculdade.infnet.site\/faculdade\/design-de-games\/\">Voltar \u00e0 p\u00e1gina principal da gradua\u00e7\u00e3o<\/a><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6673d6ef elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6673d6ef\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-13f33570\" data-id=\"13f33570\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a1bfb8e elementor-widget elementor-widget-menu-anchor\" data-id=\"a1bfb8e\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"informacoes\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2224a467 elementor-widget elementor-widget-heading\" data-id=\"2224a467\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span style=\"font-weight:bold;color:#073367\">precisa de mais<\/span> informa\u00e7\u00f5es?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22dd8fe elementor-widget elementor-widget-global elementor-global-15815 elementor-widget-html\" data-id=\"22dd8fe\" data-element_type=\"widget\" id=\"bot\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<script SameSite=\"None; Secure\" src=\"https:\/\/cdn.landbot.io\/landbot-3\/landbot-3.0.0.js\"><\/script>\r\n<div id=\"myLandbot\" style=\"width: 100%; height: 850px\"><\/div>\r\n<script>\r\n  var myLandbot = new Landbot.Container({\r\n    container: '#myLandbot',\r\n    configUrl: 'https:\/\/storage.googleapis.com\/landbot.site\/v3\/H-1289075-58DTJ6CHNXAOWMM7\/index.json',\r\n    customData: {\r\n        utm_campaign_localstorage: utm_campaign_localstorage,\r\n        utm_medium_localstorage: utm_medium_localstorage,\r\n        utm_source_localstorage: utm_source_localstorage,\r\n        utm_content_localstorage: utm_content_localstorage,\r\n    },\r\n  });\r\n<\/script>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Faculdade de Design de Games Advergames precisa de mais informa\u00e7\u00f5es?<\/p>\n","protected":false},"author":19,"featured_media":0,"parent":13494,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"content-type":"","footnotes":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.5 (Yoast SEO v22.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Design de Games :: Advergames | Faculdade Infnet: Refer\u00eancia em Engenharias Tech<\/title>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Design de Games :: Advergames\" \/>\n<meta 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